Brand Story Builder · Build My Start-up

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A bit about you 👋

We will send a copy of your answers to your inbox when you are done.

👤Your full name

📧Your email address required

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🌐Your current website or social profile (if any)

🏷️What do you currently call yourself professionally?

Part 1 of 6

Identity & Positioning 🎯

Let's figure out who you are and who you are talking to, in the most real way possible.

⚡What is the one-line version of what you do? Not your job title: what changes for someone after working with you?

🎯Who is your dream client or audience? Describe them like a person, not a demographic.

🧠What does that person secretly believe that is holding them back? What do you know to be true instead?

🏆What is the big, bold claim you can make? What would your best client say you did for them?

🔥If your personal brand was a movement, what would it be called?

Part 2 of 6

Your Origin Story 📖

The most magnetic brands are built on real struggle. Do not skip this. It is where trust lives.

🌑What is the hardest chapter of your life that is directly relevant to what you now help others with?

💡What was the moment you realised you had figured something out that others had not?

🏳️What did you almost give up on before things turned around?

⏳What would past-you (5 to 10 years ago) have paid anything to know?

💬What do you want people to feel when they read your story?

Part 3 of 6

Notable Projects & Businesses 🏗️

Your personal brand page needs your biggest wins front and centre. Add up to 5 projects, ventures, or businesses you want to showcase.

Part 4 of 6

Credibility & Proof 🏅

Not bragging, just facts. The numbers and names that make people say "ok, this person is the real deal."

📊Your biggest, most concrete results for yourself or clients. Be specific with numbers.

🎤What have you been featured in, spoken at, or associated with that people would recognise?

📚Do you have a signature book, course, or framework? Name and core promise.

📏One number that shows your scale: clients, followers, years, revenue generated.

🤝Notable people or organisations you have worked with or been endorsed by.

Part 5 of 6

Offers & Ecosystem 💼

How people can work with you, access your thinking, and join your world across every level.

🚪What are the 2 to 4 main ways someone can work with or access you?

👥Who is each offer for? (level, price point, who it is designed for)

⭐Your flagship offer: the thing you want to lead with.

📬Do you have a newsletter, podcast, or regular content? Core promise in one sentence.

🌍Is there a community, foundation, or mission layer beyond the business?

Part 6 of 6

Voice & Visual Direction 🎨

Almost there! Let's capture your tone and look so the site feels unmistakably you.

🔤Describe your communication style in 3 words.

🗣️What topics do you go deep on that feel like a crusade?

😲What would your audience be shocked to learn about you?

⚔️Lines you will cross that others will not: controversy, uncomfortable truths?

🌟How should a visitor feel after 60 seconds on your site?

🤝 Found my people ⚡ Challenged 💡 Gets it 🚀 Ready to act

🎨3 words: how the site should look and feel.

👀Brands or sites you admire and why.

📸Photography situation?

✅ Ready to go 📷 Have some 🎬 Need a shoot

🎨Colors that feel like you, existing or aspirational.

🚫One thing on entrepreneur sites you absolutely do not want.

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